Search engine optimization, also known as “search engine marketing, but most commonly known as “SEO,” is the process of making sure your website is found under related keywords in search engines. For example, if you are an attorney in Manhattan specializing in “Family Law,” a good set of search terms related to your practice are “Manhattan family lawyer, Family lawyer in Manhattan, and Manhattan attorney.” If you are new to keyword development or online marketing as a whole, we can help you identify the most important – and popular – keywords.
Most Internet searchers don’t look past the first page. Where does your website currently rank?
Most purchases start with a simple Internet search. Search engine optimization is a vital component to any business or initiative that has a website.
If you aren’t seeing much traffic to your website, there could be many reasons for this. SEO is an ever-changing game, especially with Google and all their algorithmic variances.
Some reasons your website may not be ranking well include:
- On page optimization & content
- Off page optimization & inbound link ratios
- Heavy pages with little or no content (slow loading pages do not fare well in SEO)
- Lack of keywords in your content
- Lack of Social Media Mentions
No two SEO projects are ever the same. Some websites are very popular in Social Media platforms yet need a lot of work on-site. Others have the on-site content perfect only to lack any presence of links or mentions off-site. After a thorough analysis of all SEO factors, we’ll recommend a plan of action.
The coveted first page ranking is something we strive for – and often achieve.
Websites get indexed primarily by being found on third party websites. When a website links to your site, it’s a vote of confidence. However, no two links are ever the same. Many factors, such as where the link came from, the quality of the content surrounding it, and the text used from the link all have an impact on how the link will affect your search engine rankings.
In conclusion, we’re not one of those companies that makes ridiculous claims about how we’ll sky rocket your website to the top position within weeks. Anyone telling you that is simply trying to separate you from your money. Good luck trying to get it back.
Instead, we offer a consultative, time-tested approach to SEO. After a full analysis of your site, we’ll let you know where you need work and offer solutions. Our laid back, results-oriented approach has worked for years, and if you contact us you’ll find out why.